Digital E-Commerce

Farako website redesign & Improvements

Platforms: Web
Platforms: Web

INTRODUCTION

Who is the Farako?

"Farako" is a prominent brand specializing in the import of electronic equipment, including mobile phones, laptops, tablets, and more. It has been actively operating in this industry since 2002. With a dedicated team of experts in the IT and ICT sectors, particularly in mobile and laptop technologies, Farako has been committed to offering high-quality, authentic products at competitive prices since 2003.

Duration: 145 Days (5 Months)
Industry: Digital E-Commerce
Services: UX / UI Design Development (Front-end, Back-end)

Visit the Website

What was the challenge?

The main challenge for this e-commerce project was multifaceted. Firstly, it involved creating a seamless and user-friendly shopping experience, which was vital for the success of an online store. This encompassed the importance of responsive design to ensure that the website performed optimally on various devices, providing customers with consistent access to products and features.
Another significant challenge revolved around designing individual product pages. These pages played a crucial role in showcasing products effectively, highlighting their features, and facilitating informed purchasing decisions.
Additionally, there were technical challenges in the development and coding phases, including ensuring smooth navigation, secure payment processing, and efficient inventory management.

SOLUTION

What did we do to fix the problem?

To tackle these challenges, we incorporated Conversion Rate Optimization (CRO) principles to enhance the user's shopping experience. Our design team put a significant focus on user experience (UX) and CRO, ensuring a smooth and streamlined product selection and checkout process. The technical team implemented cutting-edge technologies and maintained close collaboration between design and development teams, facilitating the seamless execution of CRO strategies.

Tech and Tools

13M Hits per Month
%50 Increase in CTR on Destination Pages
+150 New Marketing Pages Launched
%88 Increase in Efficiency Process
-4 Reduced Involvement from 5 Teams to 1
%100 Code Coverage

Desktop & Mobile Grids

Desktop HD

1920 x 1080

12 Column
Type Stretch
Gutter width 24px
Margin 260px

Mobile Device

390 x 1024

2 Column
Type Stretch
Gutter width 16px
Margin 16px

On the product page, we placed meticulous attention on implementing Conversion Rate Optimization (CRO) principles. Every element's strategic placement, especially the primary Call-to-Action (CTA), was crucial to ensure a user-friendly experience that facilitates seamless purchasing.

What was the challenge?

One of the main challenges in this project was introducing collections effectively. We decided to provide a user-friendly experience for showcasing collections, in addition to creating a good user interface. As a result, collections are introduced just as you see in the image. For example, a collection of Apple products is presented with accessories, various bands, and other models to cover all user needs.

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با ”ثبت نظر“ موافقت خود را با قوانین انتشار نظرات در فراکو اعلام می‌کنم.

The importance of mobile accessibility in online stores cannot be overstated. In today's digital age, mobile and tablet users make up a significant portion of the online shopping demographic. Ensuring that all users, regardless of their device, can seamlessly browse, shop, and complete the purchase process is crucial for the success of any e-commerce platform. Mobile versions of online stores not only expand the customer base but also provide convenience, accessibility, and a smooth shopping experience for users on the go. Therefore, optimizing and prioritizing the mobile version of the website is a fundamental aspect of modern e-commerce.

It’s all about Purchasing

The "It's all about Purchasing" section emphasizes the vital role of a smooth mobile purchasing process. In today's fast-paced world, mobile devices are crucial for convenient shopping. Therefore, a user-friendly mobile wallet and shopping cart system are essential. Shoppers should effortlessly manage their purchases, review their cart, and make secure payments on their mobile devices, ultimately enhancing the shopping experience and boosting sales.