Basic Metals (Aluminum)
Eirak website redesign & Improvements
- Date: May 05, 2022
- Platforms: Web
INTRODUCTION
Who is the Eirak?
Eirak is a distinguished brand in the Iranian aluminum industry, known for its domestic production capabilities that significantly reduce the need for aluminum imports. The company's commitment to customer value, innovation, and knowledge-sharing has made it an industry leader. With a skilled workforce and advanced machinery, Irak produces a wide range of high-quality aluminum products. Its strong presence in international markets and exports highlight its dedication to excellence and innovation.
- Duration: 130 Days (4 Months)
- Industry: Basic Metals (Aluminum)
- Services: UI/UX Design Development (Front-end, Back-end)
What was the challenge?
In the Eirak project, we faced challenges related to designing a user-friendly and industry-appropriate website and mobile application, selecting suitable fonts and colors for branding, and creating a user profile design that effectively met customer and user needs.
SOLUTION
What did we do to fix the problem?
We addressed these challenges through a well-defined design process. For the website and mobile applications, we conducted user research and usability testing to ensure a seamless user experience. The selection of fonts and colors was guided by industry standards and user preferences. Creating an effective user profile design involved close collaboration with stakeholders and continuous iteration based on user feedback. By integrating user-centric design principles, we successfully navigated these challenges and created a cohesive and user-friendly digital platform for Eirak.
Tech and Tools
- 0 kg/m
- 0 kg
- 13M Hits per Month
- %50 Increase in CTR on Destination Pages
- %88 Increase in Efficiency Process
- +150 New Marketing Pages Launched
- %100 Code Coverage
- -4 Reduced Involvement from 5 Teams to 1
- light
- Regular
- Medium
- bold
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100%
mobile first approach
Our approach for the Eirak project was rooted in a "100% Mobile-First Approach." This strategy prioritized mobile users by ensuring that every aspect of the design was responsive and optimized for mobile devices. By focusing on mobile-first principles, we aimed to deliver a seamless user experience, allowing users to access Eirak's services conveniently and efficiently on their mobile devices, aligning with modern digital trends.
What is this page?
This is the mobile view – a glimpse of In this section, we present a mobile screen from Eirak's website, which resembles a blog page. This page is dedicated to providing accessible and insightful content related to aluminum testing and its applications. Users can easily browse through articles, news, and valuable information on aluminum testing, contributing to their knowledge and understanding of this industry-relevant topic.
In the following section, you will find a collection of mobile screens that exemplify beautiful user interface design and adherence to design principles. Some of these screens feature a black background, enhancing content readability and ensuring accessibility considerations are met. Each screen has been meticulously crafted to provide an exceptional user experience. These screens showcase the dedication to creating an aesthetically pleasing and user-friendly interface within Eirak's mobile platform, ultimately enhancing user engagement and satisfaction.
dotline has been an essential partner in developing our brand and building out our website. We think of them as an extension of our team.
kamran Khorsandi
Content Marketing Lead, farako