Technology News
Digiato make a better experience
- Date: September 15, 2021
- Platforms: Web
INTRODUCTION
Who is the Digiato?
Digiato is one of Iranian popular websites in technology; due to its independence and lightning-fast broadcasting it has been able to obtain a huge community of loyal fans for itself and as a result now the website is an influential player in Iran’s market. In addition to national and international news coverage in IT sector, it also covers articles in various fields including Science, Automobile and business and has more than 10 million visits per month.
In addition to covering both national and international developments in the IT sector, Digiato also features in-depth articles on science, automobiles, startups, and business trends. With over 10 million monthly visits, it plays a significant role in shaping public opinion and providing valuable insights to tech enthusiasts and professionals across the country.
- Duration: 62 Days (2 Months)
- Industry: Technology News
- Services: UX Consulting UX Design
What was the challenge?
The Digiato project came with its set of challenges. These challenges involved in-depth analysis of user data, including user behavior and preferences, along with conducting interviews with various stakeholders and users to gather essential feedback. Crafting relevant and effective survey questions and selecting the most suitable methodology for advancing the UX process were among the primary hurdles. Additionally, aligning the UX improvements with the unique requirements and high standards of a renowned tech news brand like Digiato added complexity to the project.
SOLUTION
What did we do to fix the problem?
To address the challenges in the Digiato project, we implemented a multi-faceted strategy. Firstly, we invested significant time in crafting well-structured interview questions for stakeholders and users to ensure we obtained valuable insights. Our choice of the Double Diamond design thinking method was instrumental in propelling the project forward, enabling us to thoroughly explore, define, develop, and deliver effective UX improvements. The decision to use the Double Diamond method was due to its suitability for dealing with complex problems and its structured approach for in-depth user-centered design. Additionally, we conducted extensive data analysis, making the results readily accessible for review at the end of this case study. This approach allowed us to address the challenges effectively and provide an optimized user experience for Digiato.
Tech and Tools
- +50% Avg. Session Duration
- +75% Avg. Page
- 52% Bounce Rate
- less than 4s Largest Contentful Paint-LCP
- less than 0.25 Code Coverage
- +75% Avg. Session / User
Design Process
We chose to employ the Double Diamond method in our project because it offers a systematic and holistic approach to UX design. It ensures thorough problem exploration and innovative idea generation in the first diamond, followed by effective solution development and validation in the second diamond. This method enables us to prioritize user needs, foster collaboration among team members, and ultimately deliver user-centered solutions that drive project success.
RESEARCH
EMPATHY
DEFINE
IDEATE
PROTOTYPE
VALIDATION
AWARENESS
ITERATE
IMPACT
ITERATE
MEASURABLE
RESULT
Research Methods
In our project, we meticulously identify and implement a range of UX research methods across the four distinct stages, each serving a crucial purpose in delivering a user-centered outcome. These key methods encompass:
-
1. Discover – Determine what is relevant for
users
- Diary studies
- Stakeholder Interview
- Field Studies / User Interview (in this case online survey)
- Competitive Testing
-
2. Explore – Examine how to address all users’
needs
- Competitive Analysis
- Design Review
- Persona Building
- Journey Mapping
- User Stories
- Card Sorting
-
3. Test – Evaluate your designs
- Usability Testing
- Accessibility evaluations
-
4. Listen – Put issues in perspective, find any new
problems and notice trends
- Surveys / Questionnaires
- Analytics
- Feedback Review
- Usability bug Review
-
Discover
-
Explore
-
Test
-
Listen
Stakeholder Interview
Our first step to keep the path on the same page with stakeholders and find their goals and needs was the stakeholder interview so I totally have prepared 19 questions based on my goals, according to my first workshop with stakeholders. I have got customized my questions for each person based on their position. After interviewing and synthesizing the result, I realized their expectations of the project.
- 1. What are the vision of your company?
- 2. What was the most important reason to start this project?
- 3. What worries you about this project?
- . . .
+23 question
In accordance with the employer's rights, we are prohibited from disclosing the remaining questions.
Competitive Analysis
As we know people usually check the limited number of blogs to catch their daily news so the next step was to check the most famous alternative or competitor who works on the market. I have used the SWOT method to check the competitor because it can quickly reveal product issues and determine a course of action by evaluating the internal and external factors.
STRENGTHS
WEAKNESSES
THREATS
OPPORTUNITIES
Due to the non-disclosure agreement of the customers, this content is hidden according to the privacy policy.
Analytics And Heatmaps
As previously introduced in Digito's overview, their website receives over 10 million monthly visits. To proceed cautiously, we opted to analyze analytics and heatmaps, aiming to gather quantitative data about their product and select key performance indicators (KPIs) of significance.
Scroll maps represent data in the form of a spectrum of colors showing how far to the
bottom of a page do users
navigate.
Confetti heat maps give an indication of mouse clicks represented as spots of different
colors.
users canceled the notification pop-up.
Due to the non-disclosure agreement of the customers, this content is hidden according to the privacy policy.
Bounce Rate
We chose this metric because it tells me users left the site from the entrance page without interacting with the page.
Exit Rate
It shows how often users exit from that page or set of pages when they view the page or pages
AVG. Time on page
It’s a metric that show how much time users are spending their time on our products' pages, and where they're dropping off or leaving quickly.
User Inerview
According to our time and conditions (Coronavirus Pandemic), we decided to use an online survey instead of a face-to-face interview, so we prepared some questions for this survey based on metrics that I selected and stakeholders' expectations.
- 1. How do you describe yourself in one sentence?
- 2. How do you usually follow Digito news?
- 3. Why do you choose Digito as your news source?
- . . .
+10 question
In accordance with the employer's rights, we are prohibited from disclosing the remaining questions.
How do you usually follow Digito news?
- Instagram 4.0%
- Telegram 8.0%
- Website 88.0%
What is your satisfaction score for Digito's activity?
- 0 3.0%
- 1 1.0%
- 3 1.0%
- 4 2.0%
- 5 3.0%
-
66.0%
- 7 24.0%
- 8 28.0%
- 9 18.0%
- 10 14.0%
Key problem areas identification
Due to the needs of the stakeholders and the results of their interviews, we recognized a problem with the comment and navigation system, They also expected a new product interface. on the other hand, based on analytics results and heatmaps overview, we have chosen some KPIs that show users' behavior.
Affinity Mapping
According to all users' answers, we synthesized their answers into 5 different categories as root causes, Also after a closer look at the answers, we clearly observed their need and their favorite topics.
Due to the non-disclosure agreement of the customers, this content is hidden according to the privacy policy.
User Persona
The persona used in the project represents a user, embodying characteristics and behaviors typical of our target audience. We included this persona to create a relatable and user-focused context for the case, allowing us to make design and usability decisions aligned with real user needs and preferences. By personifying our user, we ensure that the case is grounded in a user-centered approach, guiding our design choices to ultimately enhance the user experience of the Digiato website.
Experience Level:
I normally check digiato everyday. It’s one of my important farsi references that I check in my favorite topics like mobile devices or cryptos and etc.
Motivation and Interests:
- Speed in informing news
- Authors have good writing tone
- Comprehensiveness of topics
- Publishing valid news
- Quality and accuracy in content
- Detailed reviews of technologies
- High Quality videos (e.g. DigiDoc, DigiTech)
Favorite Topics:
Pain Points and Frustrations:
- Mobile version is not optimize and I have problem with mobile menu especially in horizontal mode.
- Pop-ups (Notification, Ads) are very nerve-racking and I have to press close/cancel button every time.
- Login and Register needs improvement.
- I have to turn on dark mode everyday.
- Ads Banners make distraction and I can't read my favorite news carefully.
- Comment system is very complicated, I can't work with it well.
- Access to categories and archives is very hard.
Needs and Expectations:
- I think there is a good opportunity to make a video gallery on your site, using youtube or other third-party sites stop me to watch your videos easily.
- I need a good and accurate reference for all of my tech stuff reviews.
- I need a reliable source to check rumors.
- I think there is no reliable and accurate tech podcast in farsi language.
- I’m very passionate about technology club in the clubhouse.
Favorite Topics:
Other Favorite References:
User Journey Mapping
Our team has chosen to utilize a Journey Map in this project for several important reasons. A Journey Map serves as a crucial tool for better understanding the user experience. It provides a visual representation of the user's journey when interacting with the Digiato website, making it easier for team members and stakeholders to comprehensively grasp the user's experience. Additionally, it helps us identify specific pain points and frustrations encountered by the user, such as challenges in finding favorite news and complications when interacting with articles.
Due to the non-disclosure agreement of the customers, this content is hidden according to the privacy policy.
dotline has been an essential partner in developing our brand and building out our website. We think of them as an extension of our team.
kamran Khorsandi
CEO, Digiato